Good observation,7. Most of these postings are for smaller models than the 55" open box LCD I bought last month for at least $900 less than comparable "big name" sets - was wondering if anyone has had any experiences with the bigger screen model. So far it has been fine, with better pic and sound than my previous 50" 720 DLP. Have a friend who bought 3 Insignias last year (46", 2 37"s) and so far is completely satisfied. Could it be these recent models are really going to perform better? (My fingers are crossed at this time). If anyone has any info please post - I will post any pertinent happenings.