Nikon is a relative newcomer to the small, high-quality compact camera market. Although for the past couple of years the Coolpix P300 and P310 offered excellent build quality and a similar user experience to competitive models like the Canon PowerShot S110, neither featured a raw capture mode, and both used comparatively small 1/2.3" sensor rather than the 1/1.7" sensors commonly found in their high-end peers.
The Nikon Coolpix P330 changes this dynamic, offering both raw mode and a larger, lower-resolution sensor (almost certainly the same 12MP one found in the Coolpix P7700), without sacrificing what was good about its predecessors - a compact form factor, relatively fast lens, good build quality, and a useful zoom range. As such it represents Nikon's most serious attempt to offer a real competitor to the Canon PowerShot S110 and its popular predecessors the S100 and S95. At an MSRP of $379, the P330 is competitive on price, too.