Service for Apple Products
by Sue Howell - 12/6/08 5:49 AM
In Reply to: My experiences (PLURAL0 have been very good by pyrdek
I worked in marketing for IBM for nearly 12 years. During that time, two major universities were my customers. Customers who represented major revenue always got the best service available. I can't imagine that Apple would be any different.
One of the first things I did when I left IBM was to buy a MAC. (NOT because I didn't believe in the IBM products I sold; rather, because the philosophy behind the development of the Apple computer, and consequently, its normal "user experience," better suited my needs and desires than did the IBM computer and the philosophy/mindset of its development/"developmentors." "Invisible tool" versus PFM, "pure f_______ magic.")
For the most part, I've been very satisfied with my choice and have continued to purchase better, newer Apple computers as needed. However, I agree with above posts regarding one's success with service depending a lot on one's luck with individual employees. This appears to me to be more true during times of overall financial stress -- like now.
Nevertheless, please note that I will NOT purchase the notebook I was planning to treat myself to this Christmas. I will wait until I see that Apple will not use the sort of excuses that might arise from a carry-around device to blame the user as opposed to the product. Perhaps, if LOTS of individuals without the power of being a major, multiple-user let Apple know how we feel about their service response, Apple will care enough to improve their current service attitude.

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