I've seen something like that on old as well as bruised screens. Consumers are a little upset about how these new sets are not lasting as long as the old CRT units but how about a picture? And about repair. Get an estimate.

http://www.ehow.com/info_8622312_pressure-damage-lcd-screen.html is the tip of the ice berg about this sort of damage.

You bring up a good topic or question. Should the makers have stuck with designs that could withstand as much pressure as the old sets?
Bob