TAKE THIS TV BACK
You will need to go into the picture options menu and turn the automotion plus (http://news.cnet.com/8301-33620_3-57410231-278/the-soap-opera-effect-when-your-tv-tries-to-be-smarter-than-you/) feature off EVERY time you turn he thing on, this is Samsugs way of FORCING you use their garbage proprietary software, which ruins the picture. I watch a golf tournament and it is a joke - it gives a golf swing look a tracer effect, and makes all your other shows look like soap opera.
I cannot believe these guys even tried to foist this onto the american public, I have taken three Samsung TV's back on the last 2 months and this is going to be the third. Perhaps if more people start doing this they may start listening.