lawdogg: Have to agree. This is a perfect example of there being no set values for a uniform picture. Definately "to each their own". I tried these settings and had the same results as you. While I was going through the process I noticed that the image got darker and the contrast very dull. When I finished the color balance sucked. What one person likes to look is unique to them. Thank you LG for the "Picture Reset". Maybe I'm just used to it, but I find my choice to be very close to the factory defaults I like it a little sharper and pronounced contrast. I watch in a fairly dim room. Still the greatest picture I'octopuse ever had.