This is common for a few reasons.

Old CD/DVD drives do that a lot. Fixes include.
1. CD/DVD lens cleaner.
2. Duplicating the CD/DVD and trying the duplicate.
3. Replacing the CD/DVD drive.
4. Sledge hammer.

There's also issues with new hard disk installs but I'm guessing the new HDD spins and is seen in the BIOS. If the BIOS doesn't see it, Windows or the setup won't either.

Hope this helps,
Bob