It happened to me too! I applied every setting and the picture still too soft for me. Just increase The H. Sharpness and V. Sharpness to 30. I you prefer a more vivid picture like me, just increase the Color to 65. Finally, I also don't like the reddish picture so I changed the Color Temperature to Medium.
I think that Real Cinema is a feature that only work when it detects movie material. But I'm not sure.