Re:How to market software products?
I know it sounds obvious but create a website for your company if you don't have one as yet and do some SEO for it to attract potential customers. Then upload your software to software download websites like CNET for example! tucows.com,downloads.com,etc. Uploading your software to these sites will not only get you great prospective customers but will also generate tons of free traffic to your site. This helps your conversion rate from visitors to paying customers.