Why is HTC Struggling So Much?
by qtran414 - 8/6/12 6:17 PM
Hi everyone I'm new to the boards and was pondering last week the predicament HTC has gotten itself into the past year and why they are failing despite having what I believe is a superior product range. I organized my thoughts in a recent blog post: http://keysnkeys.com/2012/08/03/htc-quietly-sinking-and-a-strategy-for-recovery/
In a nutshell, I feel HTC can't compete with Apple and Samsung with pure marketing muscle or feature for feature so they need to:
1)Find a particular niche and stick to it
2)Find smaller key Influencers as spokes people/marketing partners that support that niche
3)Be scrappy with marketing and don't be afraid to take direct aim at competitors
4)Revamp the brand and ditch "Quietly Brilliant"
5)Don't go down market
I wanted to get everyone's thoughts on what you believe HTC's biggest issues actually are and how they can improve their position