I mean, just look at it...the controls are the easiest on the market while being the most uncluttered. Its thin, sleek profile, while holding either 30 or 60GB of stuff. Its reputation. Its almost-cult-like status. Who will buy a iRiver, or for that matter, anything else if you already have bought an iPod? I'm sure no one will do downlevel, and many iPod owners are loyal to iPod. This is not always the case, I know, but for me, if I'm buying an another mp3 player I'm not even going to think. I will stick with iPod. Apple has made HDD mp3 players for well over 5 years when others are just starting to make it. I don't know anyone who was awed by iRiver, but when people see that I have an iPod, they always try to borrow it from me, or at least have a look at it.
Anyways, how would anyone use the controls on the Creative Zen or the iRiver? So complicated. Way too many (unnecessary) buttons. iPod has, is, and will always be the top. Thats my prediction.
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