If it's a question of either/or, then niether. Why support only one? Just because the companies chose not to support both is no reason for me to choose only one.
I choose both. If a company makes a player that plays both formats, only then would I choose one. If, should it ever occur, a company would make a burner for both formats in a single box, then, most definitely, I would buy one.
Extra content (Please explain.)? Extra content pertinent to the movie--backstory, director's cut, additional versions of the movie (different endings), an original thought--the complete movie with NO scene deletions.
Price point (At what point?)? Traditionally, the prices start at $1000 per unit, then drop off. Case in point, the cost of a standard DVD player started at $1000, but now you can purchase a DVD player only for your PC for as low as $39.95.
More DVD titles (Please explain.). If the purpose of your library is to replace all of the purchased VHS/Beta tapes with their DVD-counterparts, then go for it. But just to get a better copy of "Destry rides again?"... then it's time to go out and get a life.
Special features (What specific features?). Get rid of DRM. While the idea is nice, the real-life halt of electronic innovation is absolutely criminal.
Video and audio quality. Any increase is accpetable. 1080p should be the video standard. Going beyond this is greatly appreciated. The audio standard should be 15Hz to 20KHz. More bass is nice if the system has a good (set of) subwoofer(s). The sound system should immerse the person within it, just as the director would want it.
Other (What is your reason?) Consolidation of equipment. Why have specific boxes per format when one box should be able to read/play any format on the market.
I already own a hi-def DVD player (Which format and why that format?)
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