Oops, I forgot to put in the benefits of a website builder..
I forgot to mention the pluses to a website builder. Using a website builder can really be an added advantage for your marketing your business. While there are many differences with website builders (cms), many of them have a low learning curve enabling you to create/edit/delete an unlimited amount of pages within just a couple of clicks. Because of this, you have eliminated much of your time that would be spent communicating with a designer. The other caveat is that may come at the expense of what might be lower conversions, but then again, you may have found that one niche where there is little to no competition.
A suggestion, might be to identify what it is that you want to accomplish. Define your goals, strategy, and an overall plan and then execute it. The most important part is the execution, then evaluation, then refining what you have done.
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