Mike..
Read "How to use MSCONFIG in Windows XP ". And also view the CNET video by Tom Merritt titled, "Speed up Windows XP".
Don't be dissuaded by the title. For our purposes, we're not looking to speed up Windows. But to show you "How to Eliminate Programs from Startup" and "Disable Services that run at startup. The two may better help you understand the Utility and how it works.
As instructed, also check to see if there are any services running for PC Cleaner Pro. If you don't see the service under the "Services" tab (to the left of the Startup tab), read about the services Computer Management console, which accompanies the CNET video. Disable the service, if there. If you have ANY problems or question, let us know.
Just so you know what to expect. After you disable the startup item (and reboot) you will see a small window. To be honest, I don't remember exactly what it says. But there is a small check box at the bottom left which needs to be checked. I believe it says, "Do not show me again", or the like.
Additionally, you might want to take a look to the right of where you said you saw the item in Startup. It should show you where the startup item is located. As you see here under "Command" and "Location". Note its location. If you're uncomfortable going there, let us know what it says.
Once you disable the startup process, you may (or may not) find the popup will disappear. Either way, you do NOT want anything related to PC Cleaner running at startup. Be it a process or a service. The instructions in both the video and article are clear. But again, if you have any questions let us know.
If the pop-up still remains, I believe those who were able to access the uninstaller, clicked on "call us" first. I'm not 100% sure I'm interpreting it correctly. Perhaps, Mark can add his ¢ ¢ . 
Best of luck..
Carol
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