NEWS - October 12, 2012
by Carol~ - 10/12/12 6:38 AM
Fake Tesco/Asda voucher scammers on Facebook hit with large fines
Two firms have been fined a total of £450,000 (approximately US $720,000) for running a series of scams on Facebook.
The scams, which claimed to offer free vouchers and supermarket gift cards for the likes of Tesco and Asda, resulted in members of the public signing-up for expensive premium-rate phone services.
Australian firm mBill Pty and Amazecell Limited, based in Israel, were judged by PhonepayPlus - the regulatory body for all premium rate phone-paid services in the United Kingdom - to have run deliberately misleading promotions on Facebook. [Screenshot]
The problem got so bad that Tesco warned its customers not to click on the offending links. [Screenshot]
In two separate cases, mBill and Amazecell used affiliates to promote their premium rate competitions, exploiting social networking users trust in what their online friends had "liked" and "shared", and spreading rapidly.
Continued : http://nakedsecurity.sophos.com/2012/10/12/tesco-asda-facebook-scam/