While I generally find any certification programs to be little more than a scam to sell books, a lot of clueless management types look for that sort of thing as if it meant anything about your skill level. So, keep that in mind.
The biggest tip I can probably give you, is in this day and age of outsourcing, you want as broad a skill set as possible. Learn anything and everything that might even be remotely related to networking. Learn as many different operating systems as you can, learn how to make them work together... Learn a few programming languages, both compiled and interpreted. The idea is to have a broad set of highly generic skills which can be applied to any situation. Meaning you can sit down in front of any computer, and be able to adapt to whatever operating system it's running. Be it Windows, a Mac, or some Unix flavor. You should be equally proficient in all of them.
Learn how to design web pages, learn about databases, learn how to make database driven websites. The more you know, the more valuable you are. Which also means don't be afraid to pick up a second degree or a minor.
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