Gaming laptops forum: What are some good ways to keep my laptop cool? ETC

I've got an Asus gaming laptop and the model is G60J. The rog model.

Here are the specs:

------------------
System Information
------------------
Time of this report: 1/17/2011, 00:16:09
Machine name: SOUBILOVELESS
Operating System: Windows 7 Home Premium 64-bit (6.1, Build 7600) (7600.win7_gdr.100618-1621)
Language: English (Regional Setting: English)
System Manufacturer: ASUSTek Computer Inc.
System Model: G60J
BIOS: BIOS Date: 06/15/09 18:50:05 Ver: 08.00.10
Processor: Intel(R) Core(TM) i7 CPU Q 720 @ 1.60GHz (8 CPUs), ~1.6GHz
Memory: 4096MB RAM
Available OS Memory: 4086MB RAM
Page File: 2543MB used, 5624MB available
Windows Dir: C:\Windows
DirectX Version: DirectX 11
DX Setup Parameters: Not found
User DPI Setting: Using System DPI
System DPI Setting: 96 DPI (100 percent)
DWM DPI Scaling: Disabled
DxDiag Version: 6.01.7600.16385 64bit Unicode

I know some of the basic ways to keep my laptop cooler such as keeping my room at 60 degrees Fahrenheit and to not have anything flammable or flimsy underneath it while it's running.

Also I have trend micro and ccleaner on here. I run CCleaner twice every week just to make sure no kind of bs is on my hardware.

On average each harddrive temp goes about 65 degrees Celsius and when i'm playing a game let's say vindictus or unreal tournament 3 it goes up to 74 Celsius. Not too bad.

So yeah if you guys don't mind I would like to know how to keep my laptop cooler if it ever goes over 90 Celsius and some other neat stuff to protect my laptop.