I have the same problem with a BD-5300
I contacted Samsung Support - below is our "conversation":
Please wait for a Samsung Agent to respond.
You are now chatting with 'Simon'. There will be a brief survey at the end of our chat to share feedback on my performance today.
Your Issue ID for this chat is LTK56401095747X
Simon: Hi, thanks for reaching out to Samsung tech support. How can I help you today?
Visitor: My BD-5300-ZA stopped playing netflix videos. From what I've gathered I need to downgrade the firmware back to the original version, but I can't find it anywhere.
Visitor: The internet is working, all the apps are working (even netflix) but when it attempts to play it suggests i try back later.
Visitor: Can you help me find old firmware versions?
Simon: Please allow me to go through the inquiry.
Simon: I understand that you are having issue with the Netflix.. Is that correct?
Visitor: Yes.
Visitor: It was working fine until the last firmware update.
Simon: I'm sorry to hear that. Let's try to fix the issue.
Simon: Please follow the instructions below to reset the smart hub to isolate the issue.
Simon: Press the Smart hub on the remote.
Simon: Press the blue button the remote to open settings menu.
Simon: Use the arrow keys to select the reset and press reset.
Simon: You may asked for password press 0000.
Simon: The reset of smart hub will complete.
Visitor: Reset in progress
Visitor: Done.
Simon: Please check whether the issue persists.
Visitor: Checking
Visitor: Activating Netflix
Visitor: Loading
Visitor: "We're having trouble playing this title right now. Please try back later or pick a different title."
Visitor: I've tried several titles.
Visitor: Same message
Simon: Thanks for the information.
Simon: Please follow the below instructions to reset the player to isolate the issue:
Simon: With no disc in the player press and hold the Stop button on the front of your Blu-ray player for about 8 seconds or until the front display reads 'SETUP'. 'Resetting all settings to default values...' is displayed on your TV screen as the Blu-ray player powers off and resets.
Visitor: I will try that again as well. Hold on.
Simon: Please go ahead.
Visitor: Setting up internet on unit
Visitor: Internet is connected successfully.
Visitor: Initial Setup Complete
Visitor: Should I retry Netflix?
Simon: Yes, please check and let me know the status.
Visitor: Smart Hub is downloading.
Visitor: Installing
Simon: Please go ahead.
Visitor: Waiting on the unit
Visitor: Starting...
Simon: Thanks for the information.
Visitor: In the smart hub.
Simon: Please check whether the issue persists.
Visitor: Connecting to Netflix... "Starting"
Simon: Please go ahead.
Visitor: Waiting on the unit...
Simon: Thanks for the information.
Visitor: The smart hub is not functioning properly. The icons for the apps are not present. The names are all there, but the pictures for each icon are missing.
Visitor: I'll try rebooting the unit
Simon: Okay, please go ahead.
Visitor: "Starting" the smart hub.
Visitor: "Smart hub needs to update"
Visitor: Updating
Visitor: 1/11
Visitor: 2/11
Visitor: 3/11
Visitor: 4/11
Visitor: 5/11
Visitor: which is netflix
Visitor: 6/22
Visitor: oops 6/11
Visitor: 7/11
Visitor: 8/11
Visitor: 9/11
Visitor: 10/11
Visitor: 11/11
Visitor: Updated
Visitor: Starting Netflix
Visitor: "Loading" video
Visitor: Same message
Visitor: "We're having trouble playing this title right now..."
Simon: May I know whether other apps are working fine?
Visitor: They were before we started. let me check again
Simon: Please go ahead.
Visitor: Trying Pandora...
Visitor: I'll have to reactivate. Just a min.
Simon: Please go ahead.
Visitor: Loading.
Visitor: Playing music 
Visitor: Simply Irresistible - Robert Palmer
Simon: Thanks for the information.
Simon: Please disable the firewall on the router to isolate the issue.
Visitor: From what I've read online the problem is with this firmware upgrade and has something to do with how the unit communicates a secret code to Netflix.
Simon: As the firewall on the router will block the content that allow by the Blu-ray player so please disable the firewall to isolate the issue.
Visitor: The firewall is not active.
Simon: There are no reported issues with the firmware.
Visitor: There are on the discussion boards on the web
Simon: I understand, please contact the Netflix support as the other apps are working fine. Please try to contact them to isolate the issue.
Visitor: It is NOT a netflix issue.
Visitor: I would like the old version of the firmware please.
Simon: Samsung players and TV's does not have a back up feature to get the old firmware version.
Visitor: I'd like to report a problem with the firmware.
Simon: May I know the firmware version of the player?
Simon: With the disc tray open, press and hold the INFO button on the remote control. The System Information appears on the screen.
Simon: Please follow the above steps and let me know the s/w version of the player.
Visitor: 2012/03/22_001025
Simon: Would you mind holding a few minutes while I gather the required information for your request?
Simon: Thanks for holding.
Simon: I see that your player is updated with the new firmware version.
Visitor: That is correct, unfortunately.
Simon: Please try to un-plug all the network devices such as TV or computer, modem and router. Please try to connect only the player and check if the issue persists.
Visitor: If I unplug the modem and router the device won't have internet and then no apps will work.
Visitor: I will also lose this chat connection
Visitor: This is the only player in the house with a Netflix problem.
Simon: I understand, it means that to connect the modem, router with only player without any other sharing devices and check if the issue persists. You may disconnect the chat, please get back to us with the ticket ID: LTK56401095747X. We will go further steps to isolate the issue.
Visitor: Apparently, from reading extensively about my challenge before contacting chat, there are plenty of other Samsung customers who have experienced the same problem.
Visitor: I will, however I am 100% sure this is NOT a network problem.
Visitor: What are your chat hours? How long will someone be available today to respond on that ticket number?
Simon: We are available 24/7. We can process the chat further.
Visitor: What are the further steps?
Visitor: It seems to me that I've isolated the issue pretty far down the possibilities list. The problem presented immediately after firmware update.
Visitor: What are the further steps?
Simon: If the issue persists, I will forward your concern to the Samsung department.
Visitor: That is the only remaining step?
Simon: Yes, it is the only step should be done. As we have done will all the steps except that I provided above.
Visitor: I will go ahead and follow the instructions. Just to be clear, once I've done that - if the issue isn't resolved the only step left is to "forward your concern to the Samsung department"?
Visitor: As a customer what will I be able to do? I have a non-functioning unit.
Simon: Yes, you are right. Once it is done, please get back to us, I will forward your concern.
Simon: Please get back to us if the issue persists with the ticket ID: LTK56401095747X, we are available 24/7. We are here to assist you.
Obviously no assistance is actually provided. The next person to call, email or chat can now unequivocally respond to the lie "this is the first time we've received notice of this issue".
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