Answer Best answer as chosen by user georgecollins117
Yes there is a chip in it
It is an authorization chip. 3 parties have bought these chips or hacked them and made copies. From reading reviews on these cheapo' cables they are fine for charging but if'y on everything else and most are just one sided. Apple is going to let 3rd parties companies make "offical" cables but they (Apple) have to approve of them. So for I have not seen any from Belkin.
If you think $19 is pricey look at the Apple HDMI lighting cable, $49, cheaper to get a AppleTv and not risk braking that little 'tag' off.
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