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Buzz Out Loud Lounge: Are Boys worth more than Girls? Walt Disney thinks so.
Are Boys worth more than Girls? Walt Disney thinks so.
by quasar-atl - 8/31/09 6:38 AMHey Buzz Out Loud Gang and Forum,
It appears at least from Walt Disney's perspective, Boys are worth more than Girls when it comes to Entertainment. Walt Disney is buying Marvel Entertainment for $4 Billion Dollars.
Quote from Media Sources:
"The deal, which would help <b>"Disney expand its appeal to boys,"</b> was announced before the market opened Monday; it’s one of the largest acquisitions in Disney history and has the potential to transform the company."
from link: http://paidcontent.org/article/419-spider-man-meets-mickey-mouse-disney-buying-marvel-for-4-billion-in-sto/
More links:
http://abcnews.go.com/Business/wireStory?id=8452380
http://www.usatoday.com/money/media/2009-08-31-disney-buys-marvel_N.htm
http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2009/08/disney-has-famous-new-cast-members-spiderman-iron-men-xmen.html
Why do you reach that conclusion?
by Slikkster - 8/31/09 6:43 AM In reply to: Are Boys worth more than Girls? Walt Disney thinks so. by quasar-atlHow does the purchase of one company mean that Disney favors boys over girls? I'm not getting that.
Media & Survey Responses - Male Audience
by quasar-atl - 8/31/09 8:47 AM In reply to: Why do you reach that conclusion? by SlikksterMedia & Survey Responses:
"The deal will give <b>Disney a strong brand to sell to teen boys,</b> which has been a weak spot for the company"
Source:
http://www.businessweek.com/bwdaily/dnflash/content/aug2009/db20090831_005947.htm
"Disney has long been a blockbuster brand with girls thanks to characters like "Hannah Montana," "Cinderella" and "Snow White," <b>but has struggled to achieve the same kind of success with boys"</b>
Source:
http://www.reuters.com/article/newsOne/idUSN3143303120090831
<b>"Disney Solves Its ‘Boy’ Problem"</b>
Source:
http://blogs.barrons.com/stockstowatchtoday/2009/08/31/disney-solves-its-boy-problem/
"A shift from tickets bought by females in the 12-24 age
<b>group to males of the same ages.</b>"
Source:
http://www.mpaa.org/MovieAttendanceStudy.pdf.
Your own links tell a different story
by Slikkster - 8/31/09 3:43 PM In reply to: Media & Survey Responses - Male Audience by quasar-atlThe links and the summaries of each are saying that historically Disney has had a problem appealing to boys. This purchase will help them reach out to that demographic.
Again, how in the world does that mean that they favor boys more than girls? It's not a matter of favoritism. It's a matter of trying to find a way to appeal to boys when they are already doing gangbusters (as mentioned in one of your links) with girls.
Let's take a baseball analogy as an example. Say you are a tremendous hitter, but have very poor fielding habits. So, you take extra practice sessions in the field to improve your skill level. Does that mean you "favor" fielding over hitting? Absolutely not. You're doing what you can to improve upon your weak areas.
Very good example
by DangMI - 9/1/09 8:27 AM In reply to: Your own links tell a different story by SlikksterThey're trying to grow their empire into areas they haven't saturated, not dropping girls in favor of boys.
Are Boys worth more than Girls? Walt Disney thinks so.
by wizkids32 - 8/31/09 2:30 PM In reply to: Are Boys worth more than Girls? Walt Disney thinks so. by quasar-atlI don't think so girls read comics too. They might think that but I don't think that is true at all.
Ditto to above posts...
by apaulio - 9/1/09 12:23 AM In reply to: Are Boys worth more than Girls? Walt Disney thinks so. by quasar-atl...but with a little added extra.
Disney's weak in a few areas: teen boys, characters outside of various realms, online, computer games and so on. Online they've been trying to up their game since the disastrous initial attempts and paying over the odds for things like Club Penguin but the buzz around Marvel online comics may well have enticed them.
Similarly they've been trying to grab teen interest with their forays into adventurey type shows/films but so far have little to show for it in terms of public take up bar the Pirates films. Buying Marvel ticks a lot of issues.
Anyhow: Kingdom Hearts style Marvel/Disney mashup in 4 years (three if they can rush it out but hope they don't), cutesy Xmen walking down the character parade in 6 months, Howard and Donald mash up comic pdq and all sorts of content leveraging. Plus the next Xmen opus will be them teaming up with the MU against Maleficent.
I have to agree that I don't think Disney likes boys more
by tsaot - 9/1/09 8:02 AM In reply to: Are Boys worth more than Girls? Walt Disney thinks so. by quasar-atlRemember that this is the company with the Disney Princesses, Hannah Montana, the Jonas Brothers, etc... These are all primarily aimed at preteen girls. Quite frankly I have no idea what Disney has aimed at boys right now. Then again, I'm not paying attention to that either. My only window into that world right now are my two little sisters who are both under 10 years of age.
They like men though
by Nicholas Buenk - 9/1/09 9:19 PM In reply to: I have to agree that I don't think Disney likes boys more by tsaotThey own ESPN and HBO.
Not HBO
by Slikkster - 9/2/09 4:28 AM In reply to: They like men though by Nicholas BuenkHBO is owned by Time Warner. They do own the ABC TV network, as well as a partial stake in A&E and Lifetime cable.
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