If they really wanted these to be effective, they would show all the cool software that is not available for Macs. There isn't too much you can't do on a Mac and a PC, but there is a lot of PC only software. Even if there is a Mac equivalent, MS doesn't have to say so.
Maybe all the 3rd part devices that don't work with Mac as well (although I don't think there are that many).
But in either case, they need to focus on the CONSUMER, not themselves. It what the consumer wants and needs, not what MS wants and need.
word cut and paste job of a post I made on the first page of this thread.
What the heck?
They hired Crispin Porter & Bogusky to do the adverts. That's a company that uses macs.
Hi Buzz Brigade,
imho, I feel that all the ads that MS has put out so far (from "Gates and Seinfield" to "I am a PC"), is trying to break the stereotype image of Windows and Microsoft.
Windows is now more than an operating system for a personal computer (PC). There is Windows Live, Windows Mobile, Windows Automative ....etc
http://www.microsoft.com/windows/possibilities/products/default.aspx
They are not selling an operating system for personal computer, they are not selling a personal computer. They are selling a platform with lots of possibilities. They are selling us a vision. I do not think it is to battle another computer company.
If you watch the second Gates and Seinfield ads, at the end portion U will see Perpetually Connecting ... then PC.
At the start of "I am a PC" the nice man said he has been made into a stereotype.
In that sense, I guess they have failed. We still think that PC must be a personal computer and Windows is just an operating system in a personal computers ![]()
Better luck next time Microsoft.
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