Buzz Out Loud Lounge: The problem with Seinfeld doing ads for Vista...
The problem with Seinfeld doing ads for Vista...
by Slikkster - 8/21/08 5:32 AMWhat struck me right away about this story is what the bloggers are going to have a field day with: Seinfeld, the TV show, regularly showed Apple/Mac products in Jerry's apartment. Come on, Microsoft...can anyone there do some homework before signing off on stuff like this?
http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj
Seinfeld Mac
by letsgethightech - 8/21/08 6:10 AM In reply to: The problem with Seinfeld doing ads for Vista... by SlikksterYa, he had a Mac Classic (or a SE/30) Later on he got a Twentieth Anniversary Edition Macintosh.
Bloggers Are Not the Tagget Audience
by PressAnyKey - 8/21/08 7:07 AM In reply to: The problem with Seinfeld doing ads for Vista... by SlikksterSeriously, if you can identify the types of computers that were sitting on the desk in his sitcom then you are not in the target audience of this ad campaign.
Bascially agree about the target audience
by milkky - 8/21/08 8:54 AM In reply to: Bloggers Are Not the Tagget Audience by PressAnyKeyBut I think you're setting the bar a bit high--many of these shows got the Apple symbol in there so big and clear that you have to suppress the urge to yell "OK, I got it--can we go back to the show now?" And I think there is very deep penetration as far as "average" people knowing that logo.
That's not the point...
by Slikkster - 8/21/08 9:26 AM In reply to: Bloggers Are Not the Tagget Audience by PressAnyKeyThe point is that if the irony becomes *the story*, then the benefits of Seinfeld doing Vista ads can become diluted.
And about the "target" audience: Anyone who originally watched Seinfeld would seemingly be the people that MS wants to reach. Otherwise, what possible relevance would Seinfeld bring to an ad campaign? I know the show is on in endless repeats, but are young people going to relate to Seinfeld when the show has been out of currency for 10 years?
The only people who will care about the irony
by minimalist - 8/21/08 10:22 AM In reply to: That's not the point... by Slikksteris that insular little echo chamber known as "the blogosphere".
The "Wow Starts Now" ads for Vista used white Macbooks for a prop (san logo of course but any idiot would look at the white glossy case and know it was an Apple product).
Vista does indeed have a nasty public perception problem. But the laptops that their ad agency chooses for product advertisements and the brand of computers that sit in the background of their spokesperson's 10 year old sitcom are not even blips on the radar of this issue.
The biggest damage has come from the Mac ads and the constant reports of people downgrading or or corporations that refuse to upgrade.
I'd totally disagree
by mc4_a - 8/21/08 1:10 PM In reply to: The only people who will care about the irony by minimalistI don't think the public perception of Vista is due to the PC/MAC ads. I think it's very much based on internet opinion leaders and journalist weighing in on the product.
A little story like this can and will resonate with people, who in general, are frustrated with PCs.
People don't care about set dressing on a 10 year old sitcom
by minimalist - 8/21/08 4:34 PM In reply to: I'd totally disagree by mc4_aIs anyone naive enough to believe that a Mac that sat in the background of a fake apartment was Jerry Seinfeld's own personal choice of computer?
This simply does not matter. It would be like someone pointing out that Catherine Zeta Jones carried a non-T-Mobile handset in some movie she once had a part in. Big deal.
To my point
by mc4_a - 8/22/08 11:16 AM In reply to: People don't care about set dressing on a 10 year old sitcom by minimalistAPM's Marketplace, a show that has about 10 million daily listeners, mentioned it when it announced the deal.
You're simply wrong.
Just because it gets mentioned doesn't mean it matters
by minimalist - 8/22/08 5:34 PM In reply to: To my point by mc4_aof that it will stick. It just means it's a slow news week.
Meaningless crap gets mentioned all the time in the media. It still doesn't make the stories earth shattering or important. Fox News calls some house burning down in some small town "BREAKING NEWS!".
Its the hot topic this week because there is nothing else to talk about in the tech sphere. I guess we will see if in 3 months anyone cares or remembers (I'd be willing to bet they don't) or if Microsoft has given up because the ads have backfired.
Heh
by Nicholas Buenk - 8/21/08 8:32 PM In reply to: The only people who will care about the irony by minimalistActually anyone who's both a fan of Apple and Seinfeld, will be aware of this thing without even reading any blog. The macs were as much a part of the show as the bicycle he hanged on the wall!
I know a guy who used to work at this advertising agency, apparently they're putting bootcamp on their macs and Vista, so as to impress the Microsoft executives who come by. 
The problem with Seinfeld doing ads for Vista...
by wizkids32 - 8/21/08 2:18 PM In reply to: The problem with Seinfeld doing ads for Vista... by SlikksterSo what is Jerry switching from a Mac to Windows Vista that is so funny because I also remember from his show that he did have a Mac on it no one is going to believe that at all OK Strike Two one more and they are out.
Wasn't Seinfeld Shilling for HP Recently?
by PressAnyKey - 8/22/08 5:59 AM In reply to: The problem with Seinfeld doing ads for Vista... by wizkids32I think it was around the time the B (or Bee) movie came out...
The traditional stage prop
by luc-mobile - 8/23/08 10:21 AM In reply to: The problem with Seinfeld doing ads for Vista... by SlikksterSo Seinfeld shows Mac computers.
But doesn't almost every movie or TV show? I've lost count of how many Mac computers I've seen in movies or TV shows (second only to that nameless but omnipresent operating system that has very big buttons and letters to tell the viewer exactly what is going on).
Heck, I think I've even seen Linux in a couple of movies. But I don't think I've ever seen a PC running Windows (the most popular platform ever running the most popular OS ever) in a movie or TV show. And I've never found an explanation to that mystery.
So Seinfeld showing Mac computers doesn't mean squat to me. It's just some quirky tradition in show business.
It's more than "quirky"...
by Slikkster - 8/24/08 4:29 AM In reply to: The traditional stage prop by luc-mobileIt's all about product placement:
http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670_pf.html
This is serious business to some companies, and as you can see from the article above, Apple was one of the first to recognize its value.
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