Are there others out there who are annoyed by the growing use of the term "future-proof" in tech collateral and magazine articles?
It doesn't even make sense, IMO. If something is fire-proof, it's impervious to fire. Waterproof = protected from water. I don't see how protecting me from the future is a positive thing. Yes, I know what marketers mean when they use the word in their copy...but that doesn't make it less dumb.
I thought we were finished with this buzzword / buzzphrase silliness.
/:{
Cyndy
This tendency of ours will never die. Sorry.
Denise
When the time came to upgrade to the "future" the upgrade cost more than the newer computers made by others. That's becasue it turns out what future proofed my computer in the once since. Literally made it future proof in the actual meaning of the words sense.
Hooah!
to make buzzwords like "futureproof" obsolete. In fact I expect that this tendency will continue to grow.
Saying that something's future-proof implies that, at least in terms of whatever is being marketed, we have reached the end of all possibilities. The connotation is disturbing.
"In our customer-centric world we must focus on our core competencies in a proactive manner with an action plan to repurpose our synergistic resources effectively in a timely manner to which we can maximize the skills transfer and integrate our misson-critical infrastructure in such a means as to minimize the impact to our empowerment process needs."
In other words, you're fired.
by Brian Fugere, Chelsea Hardaway and Jon Warshawsky
I prefer the term "progress resistant" ![]()
I prefer the term "progress resistant user". ![]()
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