Buzz Out Loud Lounge: Rebranding iTunes
Rebranding iTunes
by brocknation - 4/16/08 8:44 AMI believe iTunes should rebrand itself. The iTunes store is obviously emerging into diverse content. The 'Tunes' portion of the store name holds 80% true to the soul purpose of the driven content sold.
However, with television shows, movies, movie rentals, ring tones, video games, and an upcoming iPhone application store those choices outshine the single aspect of what is called the iTunes Music Store (iTMS).
I believe a product name should represent what's offered. Rebranding iTunes will maintain the allure of Apple products, rumors, and psych applenauts for an upcoming WWDC event. Steve, if you're listening you should consider it.
A lame example for rebranding could be iTunes to iMedia. How would you rebrand iTunes?
Well, actually...
by DaveBinM - 4/16/08 8:48 AM In reply to: Rebranding iTunes by brocknationIt's not called the iTunes Music Store, it's just the iTunes Store. The name changed about a year back. I like the iTunes name though, something like "iMedia" reminds me too much of WMP. Euch.
Bad idea
by fordo123 - 4/16/08 9:15 AM In reply to: Rebranding iTunes by brocknationThe iTunes name transcends what it does/what content it provides at this point. There is too much brand equity there to destroy with a name change. It would be the worst possible thing they could do.
Agreed.. Bad Idea
by PressAnyKey - 4/16/08 9:48 AM In reply to: Bad idea by fordo123When your brand name gets lodged in the hearts and minds of your customers, stick with it! No matter how inaccurate it becomes...
Icon Change Instead?
by brocknation - 4/16/08 12:45 PM In reply to: Rebranding iTunes by brocknationWell this is simply an opinion and I was curious how other people felt. So far, it seems 3 out 3 feel strongly toward the brand name of iTunes. I just feel it's a misrepresentation of what the product truly provides. I agree with you how changing a brand name can cause a reputation confusion, but --- I don't have a but. If you guys are happy w/ the name 'iTunes," what if they changed the icon to something more universal to the products provided instead of a CD disc and a music note?
Completely understand
by fordo123 - 4/16/08 12:52 PM In reply to: Icon Change Instead? by brocknationI completely understand what you are saying. It makes logical sense for them to change the name and/or the icon but I still think it would be a bad branding move. MTV has so much more than just music videos now but they had too much brand equity in the name to change it. Maybe if iTunes could somehow keep the music note and add another graphical element to the logo that would more accurately represent what the service now provides - but that might look too cluttered. Dunno. It's a great point tho - the logo actually seems more outdated than does the name just bc the name has transcended what the service is.
The thing is
by DaveBinM - 4/16/08 4:10 PM In reply to: Icon Change Instead? by brocknationDespite the name and icon being what they are people know what iTunes does, and recognise the icon. And you wouldn't want to confuse people by changing the name or icon far from its original look, though over time you could change the icon slightly. The blue music note used to be green. Not sure if it has changed aside from that.
Follow the leaders
by user47_prime - 8/18/08 10:15 PM In reply to: Rebranding iTunes by brocknationI was just thinking today that a rename might be important however after careful consideration I bet apple sticks with "iTunes". As others mentioned tech industry tends to cling to brand recognition.
Look at the somewhat recent buy out of AT&T by SBC. SBC the dominant party chose to keep the AT&T brand simply because of their global brand recognition. By the way, AT&T stands for American Telephone & Telegraph which really doesn't speak to what the current global telecom company does. And the telegraph? Wow, that's been dead since the 40's, right?
Dare I mention GE?
| Forum legend: | |
 |
Locked thread |
 |
Moderator |
 |
CNET staff |
 |
Samsung staff |
 |
Norton Authorized Support team |
 |
AVG staff |
 |
Windows Outreach team |
 |
Dell staff |
 |
Intel staff |
