Secure Digital. The best combination of physical size, memory size, price and widespread acceptance.
Compact Flash-- sorta--- I love my Microdrive that works in my JVC camcorder and my Canon camera... what a great piece of engineering
I didn't know I had a choice. My camera came with a Smart Media card so that's what I use. I know it's outdated but it's working fine for me.
SD are the best because they are the most widely used.
-smaller variants (miniSD and microSD aka transflash) will probably become phone standard.
CF is second because they are bulky but their size is the key to the storage capacity and speed that keep them at the top for pro photographers.
Memory sticks were one of the first to the market but lost the lead because they were almost exclusive to Sony products. The Duo/ProDuo are a good format that could have killed SD if only they had been released earlier and at reduced cost. M2 (MS micro) is an unneeded addition to an over crowded market. Again, they could have been the new wave if only they had beat transflash to the shops.
Olympus need some credit for their tenacity in sticking with XD but sooner or later they'll have to rethink the format. Hopefully they'll go with a main stream card rather than pulling something new out of their collective crack.
MMC is on it's death bed because it couldn't get the device incorporation.
Devices with a multi card interface would do well as would USB Drive dumpability. By this I mean the incorporation of a standard USB port into a camera, for example, so that a card nearing capacity fill can be emptied onto any USB drive without removing it or even turning off the camera. This port could also be used to directly pipe images out to a laptop as they are taken, giving a potentially infinite storage capacity. Perhaps cameras with blutooth, WiFi or WUSB to wirlessly push images out to a computer. Alternatively, wireless SD cards that pretend to be a normal storage card (and partially are) that send images straight to a nearby (or maybe very far away) computer.
I like XD because FUJIFILM is amazing, and their card hasn't yielded me any problems... so the FUJIFILM card gets my vote.
I have read a few of the posts and if I had to do it over again I would zero in on the same Compact Flash card I have for the two cameras that use the same card- for interchangeability and for the very size of the card, if searching in a photo vest pocket or purse. I have a 4 gig microdrive and if something went horribly wrong I could still shoot without skipping a beat with the second camera using the same or backup CF card. I understand the SD card for thin pocket cameras. Thin will be in with the new materials just revealed, replacing the silicon wafer, with less battery drain and smaller size projections and most likely, higher speed and capacity benefits. All is well and becoming better.
I think it has perfect size (I use xd and Transflash cards too) and is very reliable.
I've had Olympus cameras since the 1980s, and 2 digital point and shoots. xD works just fine. Its likely the Betamax of memory cards, but I doubt if the industry will 'ever' standardize on any one format, because of the different needs of the snapshot vs professional photog. xD cards are smaller than standard SD, but not so small as those pesky mini-Sds, so size isn't an issue.
I'm stuck using a memory stick Pro because it came with my camera. Meanwhile my Canon uses Compact Flash. Someone asked "why dont we have a standard?" Well yeah, why dont we? When Sony went to Memory Stick Pro on it's new digital cameras, I had to buy a Pro stick, then an adapter to hold the chiclet sized stick, all so so it would fit quickly in my Toshiba laptop. Do I hear the marketing guys at Sony grinning? You bet. We're held captive to the camera manufacturer with no standards in the flash media MadMax world.
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