Buzz Out Loud Lounge: What's up with Gartner and ''Googazon''?

What's up with Gartner and ''Googazon''?

eWEEK is carrying a story about a Gartner analyst making a presentation warning that one or two companies could come to dominate retail search. At the Gartner Symposium/ITxpo in Florida, referring to it as a ''scary scenario'', Gartner analyst Hung LeHong suggested that an entity such as one created by the merging Google and Amazon — referring to it himself as ''Googazon'' — could mediate half of all online transactions.

http://www.eweek.com/article2/0,1759,2027816,00.asp?kc=EWRSS03119TX1K0000594

The thing is though that two guys painted this scenario, and with a hell of a lot more depth, some time in 2004. The name of the new search giant was even slightly more catchy - ''Googlezon''.

http://en.wikipedia.org/wiki/Googlezon
http://robinsloan.com/epic

Is this a case of "Shame on you Gartner for not doing your homework"?