There are -- maybe, tops -- 50 blogs in the whole world that could make a difference to your traffic statistics. The problem is not that your ad partners aren't getting traffic. It's just that most of them have sooo many links that the chances of yours getting clicked is pretty infinitessimal. The examples given on the Washington Post site each have several hundred links.
This is not to say that getting links from blogs is a waste. Most of the time, they confer great link popularity, which in turn, helps your search rankings. However, most blogrolls (I couldn't actually find WP's blogroll on any of the sites mentioned) are in javascript, which is unreadable by the search spiders, and is therefore useless for link pop.
I know this because I have a business which does much the same thing, creating a community feed tool which helps bloggers with their traffic, but the sponsor gets a real, live HTML link. You can see some of these in action for the first sponsor, First Sustainable, at sustainablelog.blogspot.com.
Mark
Link Building E-Course at http://www.viralinks.com
This post sounds a little like spam since you go into this to pimp your own product as better than Washington Post's.
That Javascript bit is puzzling though, I guess it shows the primary aim is not for search bots to read it but for people to actively search for similar content.
Udayan.
Since what I do can enlighten people who might otherwise spend money on a waste of time, I confess that yes, it is spammy.
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